Choosing the „right“ (mobile) conference is like finding a needle in a haystack. What was my specific motivation for joining MOBX 2015 in Berlin last week?
- Exchange (own) views with experts
- Extend your professional network
- Get to know new trends
- Get to know the supplier side of the market
- and besides all that: having fun and visiting an unknown city, Berlin you are wonderful!
I don’t want to get you bored with an endless time consuming blog post to read through. Here are my highlights of each talk:
1 – Samuel Hulick (USA) – Growing Your Userbase with Better Onboarding.
My key take away: Designing a „good“ onboarding is crucial and the first barrier is convincing people to signup. NOTE: 50% of successful users signedup never log back in.
2- Cat Noone (USA, DE) – The Misconstrued User Experience.
My key take away: : User Experience = What you feel! She compared it as going to your favorite Italian restaurant – which asks obviously for many senses. And the minimum variable product (MVP) should be a “Ship” and not “Shit”.
3- Marius Veltman (NL) – New Frontiers in B2B.
My key take away: : Treat B2B users like mature B2C users (even if there is no “public” feedback from users like Appstores,…)
4- Emma Rozada (SE) – The perfect storm within the Automotive industry.
My key take away: : „Every business is an application business“. Traditional car companies move from a production to an application business.
5- Jenny Gove (USA) – Apps and the Mobile Web: Building UX Bridges.
My key take away: : Neither the web nor apps are dead. It’s all about bringing them in a good way together (coexistence).
6- Christian Holst (DK) – Findings from Testing the Worlds Leading Mobile E-Commerce Sites.
My key take away: : Building Mobile friendly E-Commerce Sites is no rocket science – just try to keep these 6 advices in mind,the result of a large scale research.
7 – Christian Kuhn (DE) – Riding the next Wave. UX Design for Smartwatches.
My key take away: Context is king when designing for Smartwachtes. Clean the desktop when doing live demos. And yes, there are tools for that ;).
8 – Justin Avery (UK) – Building for Performance.
My key take away: The smallest unit needed to build a castle is a sand corn. And it’s about managing the entropy of the web:
Pile of sand: high entropy. Sandcastle: low entropy. Good design is built modularly (Atomic Design).
9 – Brad Frost (USA) – Atomic Design.
My key take away: : Pattern libraries and atomic design all over. Interdiciplinary work is the key between “Visual Design”, “Information Architecture” and Development. And he showed a way to manage client expectations (present your design in the browser!). My personal highlight speech of the day.
10 – Stephen Hay (USA, NL) – Maintaining Simplicity
My key take away: : Live the methodology of a „Zero Interface“, which I understood as a new interpretation of “Mobile first”.
And finally, to wrap up the conference day: What I especially noticed?
- Overall little future outlook, iOT and other „new shit“
- Almost no words about new devices/technologies like smartwachtes and beacons (beside Slot #7)
- The coexistence of Apps and the Web is a reality (there is no specific „Mobile-Web„)
- Responsive Design seems to be THE standard for browsers. BUT to do it right: „Zero Based Interface“, Modular design (Atomic Design) and pattern libraries are the methodologies to keep in mind for your work.
- Generally spoken – as we say in german: „Alle kochen nur mir Wasser“! ;)
It was a very interesting day! Berlin is a lively city, I love it!