MOBX 2015 – 10 key take aways

Choosing the „right“ (mobile) conference is like finding a needle in a haystack. What was my specific motivation for joining MOBX 2015 in Berlin last week?

  • Exchange (own) views with experts
  • Extend your professional network
  • Get to know new trends
  • Get to know the supplier side of the market
  • and besides all that: having fun and visiting an unknown city, Berlin you are wonderful!

I don’t want to get you bored with an endless time consuming blog post to read through. Here are my highlights of each talk:

Jan Jursa  and “his” line up of  MOBX 2015.
Getting excited in a very cool location (
Kino International, Berlin).
Slot 0

1 – Samuel Hulick (USA) – Growing Your Userbase with Better Onboarding.
My key take away: Designing a „good“ onboarding is crucial and the first barrier is convincing people to signup. NOTE: 50% of successful users signedup never log back in.

Slot 1

2- Cat Noone (USA, DE) – The Misconstrued User Experience.
My key take away: : User Experience = What you feel! She compared it as going to your favorite Italian restaurant – which asks obviously for many senses. And the minimum variable product (MVP) should be a “Ship” and not “Shit”.

Slot 2

3- Marius Veltman (NL) – New Frontiers in B2B.
My key take away: : Treat B2B users like mature B2C users (even if there is no “public” feedback from users like Appstores,…)

Slot 3

4- Emma Rozada (SE) – The perfect storm within the Automotive industry.
My key take away: : „Every business is an application business“. Traditional car companies move from a production to an application business.

Slot 44

5- Jenny Gove (USA) – Apps and the Mobile Web: Building UX Bridges.
My key take away: : Neither the web nor apps are dead. It’s all about bringing them in a good way together (coexistence).
Slot 5

6- Christian Holst (DK) – Findings from Testing the Worlds Leading Mobile E-Commerce Sites.
My key take away: : Building Mobile friendly E-Commerce Sites is no rocket science – just try to keep these 6 advices in mind,the result of a large scale research.
Slot 6

7 – Christian Kuhn (DE) – Riding the next Wave. UX Design for Smartwatches.
My key take away: Context is king when designing for Smartwachtes. Clean the desktop when doing live demos. And yes, there are tools for that ;).

Slot 7

8 – Justin Avery (UK) – Building for Performance.
My key take away: The smallest unit needed to build a castle is a sand corn. And it’s about managing the entropy of the web:
Pile of sand: high entropy. Sandcastle: low entropy. Good design is built modularly (
Atomic Design). 

Slot 88

9 – Brad Frost (USA) – Atomic Design.
My key take away: : Pattern libraries and atomic design all over. Interdiciplinary work is the key between “Visual Design”, “Information Architecture” and  Development. And he showed a way to manage client expectations (present your design in the browser!). My personal highlight speech of the day.
Slot 9

10 – Stephen Hay (USA, NL) – Maintaining Simplicity
My key take away: : Live the methodology of a „Zero Interface“, which I understood as a new interpretation of “Mobile first”.

Slot 10

And finally, to wrap up the conference day: What I especially noticed?

  1. Overall little future outlook, iOT and other „new shit“
  2. Almost no words about new devices/technologies like smartwachtes and beacons (beside Slot #7)
  3. The coexistence of Apps and the Web is a reality (there is no specific „Mobile-Web„)
  4. Responsive Design seems to be THE standard for browsers. BUT to do it right: „Zero Based Interface“, Modular design (Atomic Design) and pattern libraries are the methodologies to keep in mind for your work.
  5. Generally spoken – as we say in german: „Alle kochen nur mir Wasser“! ;)


It was a very interesting day! Berlin is a lively city, I love it!

3 Gedanken zu “MOBX 2015 – 10 key take aways

  1. Ich komme gerade von einer Konferenz in Prag wo mehrfach ausgesagt wurde, dass 84% der mobil gesurften Zeit in Apps verbracht wird und nur 16% in Browsern. Offenbar erledigen die mobilen User Tasks, die sie in vertikal orientierten Apps erledigen wie Social Networks oder News-Sites.

    Das unterstreicht die Wichtigkeit von Apps. Umso schwieriger ist es jedoch, die eigene App im Meer der konkurrierenden Apps bekanntzumachen und die Nutzer zur wiederholten Nutzung zu bewegen…

  2. Wrap-up am Schluss interessant. Also wenn da kein „future outlook“, dann nehmen wir uns das fürs nächste Mobile Business Forum vor. Und dass noch wenig die Rede von Mobile Devices we Smartwatches heisst wohl, dass damit noch wenig Business gemacht wird, aber umso eher ein Grund, schon vorauszudenken und auszuloten, wo darin gut investiert wäre. Und, auch wir kochen nur mit Wasser, aber kann trotzdem was anderes rauskommen :-)). Danke für dieses praktische Berichts-Format.

  3. @aback! Sehe ich auch so und ja, das ist ein guter Anknüpfungspunkt für das MBF 2016. Darüber hinaus haben wir bereits in diesem Jahr gute Erfahrungen mit dem interaktiven Workshop Format gemacht (IKEA-Effekt).

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